As Art Director for Salomon through Wide agency

• Concept proposal through an artistic direction moodboard, including photo, model selection, and set-up proposals
• After client approval, preparation for the shoot by casting models, briefing the photographer, ordering equipment, and conducting photo tests
• Pre-shoot, oversee the setup of the set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction, check on model poses and styling
• After the shoot, selecting photos, the photographer handled editing of all KV
• Edit Product KV
• Produce retail mockups for in-store engagement zone
and window displays