
STUDIO SHOOTING
2023
Outerpath Family
CLIENT
BRIEF
Create a campaign for Salomon’s outdoor section to promote the new Salomon Outerpath Family pants collection, targeting young urbanites who enjoy outdoor activities.
Deliverables:
• 5 KV
• 2 Product KV and 2 Tech KV
• 1 Stop-motion GIF
• Outdoor shooting
MY ROLE
As Art Director for Salomon through Wide agency
• Concept proposal through an artistic direction moodboard, including photo, model selection, and set-up proposals
• After client approval, preparation for the shoot by casting models, briefing the photographer, ordering equipment, and conducting photo tests
• Pre-shoot, setting-up the scene on set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction, check on model poses and styling
• After the shoot, selecting photos and handling editing for all KV
• Edit GIF, Product and Tech KV
Art Direction • Studio Photography • Casting • Editing • Edition • Digital • Scenography
MODELS
PHOTOGRAPHER