As Art Director for Salomon through Wide agency

• Concept proposal through an artistic direction moodboard, including photo, model selection, and set-up proposals
• After client approval, preparation for the shoot by casting models, briefing the photographer, ordering equipment, and conducting photo tests
• Pre-shoot, setting-up the scene on set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction, check on model poses and styling
• After the shoot, selecting photos and handling editing for all KV
• Edit Product and Tech KV
• Produce retail mockups for in-store engagement zone
and window displays