S/LAB Genesis Spine

See outdoor shoot

CLIENT

BRIEF

Create a campaign for Salomon's S/LAB trail line to promote the new S/LAB Genesis Spine, the first comfortable trail shoe designed for long-distance and snowy weather adventures.
The campaign was produced with Dave Penn, filmed on the trails of the Spine Race, a 268-mile ultramarathon between England and Scotland along the Pennine Way, in which he participated.

Deliverables:
• 2 KV
• 1 Product KV and Tech KV
• Outdoor shooting

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard, including photo and set-up proposals
• After client approval, preparation for the shoot by briefing the photographer, ordering equipment, and conducting photo tests
• Pre-shoot, setting-up the scene on set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction
• After the shoot, selecting photos and handling editing for all KV
• Edit Product and Tech KV

Art Direction • Studio Photography • Editing • Edition • Digital • Scenography

PHOTOGRAPHER

@annebaillyphoto