STUDIO SHOOTING
2021
Sentry
Pro S
CLIENT
BRIEF
Create a campaign for Salomon's Active Protective section to promote the new Sentry Pro S ski goggles. As part of the Sentry collection, a wide range of ski goggles designed for all face shapes and styles, Sentry Pro S is specifically tailored for smaller faces, mostly women.
Deliverables:
• 4 KV
• 1 Product KV
MY ROLE
As Art Director for Salomon through Wide agency
• Concept proposal through an artistic direction moodboard, including photo and set-up proposals
• After client approval, preparation for the shoot by briefing the photographer, ordering equipment, and conducting photo tests
• Pre-shoot, setting-up the scene on set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction
• After the shoot, selecting photos, the editing of all KV was handled by Semaphore Studio
• Edit Product KV
Art Direction • Studio Photography • Edition • Scenography
PHOTOGRAPHER
