As Art Director for Salomon through Wide agency

• Concept proposal through an artistic direction moodboard, including photo, video, model selection, location choices, and styling
• After client approval, preparation for the shoot by casting models, selecting the photographer and videographer, choosing the shoot location, and deciding on outfits
• Pre-shoot, scouting the location with the photographer
and videographer
• On shoot, coordinating video and photo sessions according
to the established AD, check on model poses and styling
• After the shoot, selecting photos, overseeing video editing
and final edit approval
• Edit all KV
• Produce retail mockups for in-store engagement zone
and window displays