X Ultra 4 GTX

CLIENT

BRIEF

Create a campaign for Salomon's outdoor section to promote the iconic X Ultra 4 GTX hiking shoe model. Known for its agility and stability, this classic shoe is reinvented every year with updates to its structure and colorways.

Deliverables:
• 2 KV
• Multiple digital assets for Salomon website, newsletter, social medias and ads

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard, including photo and set-up proposals
• After client approval, preparation for the shoot by briefing the photographer, ordering equipment, and conducting photo tests
• Pre-shoot, setting-up the scene on set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction
• After the shoot, selecting photos and handling editing for all KV
• Edit digital assets for ECOM and ADS

Art Direction • Studio Photography • Editing • Edition • Digital • Scenography

PHOTOGRAPHER

@annebaillyphoto