XA Pro 3D V8

CLIENT

BRIEF

Create a campaign for Salomon's outdoor section to promote the legendary XA Pro 3D V8 hiking and running shoe model. Known for its comfort and versatility, this classic shoe is reinvented every year with updates to its structure and colorways.

Deliverables:
• 2 KV
• Multiple digital assets for Salomon website, newsletter, social medias and ads

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard, including photo and set-up proposals
• After client approval, preparation for the shoot by briefing the photographer, ordering equipment, and conducting photo tests
• Pre-shoot, setting-up the scene on set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction
• After the shoot, selecting photos and handling editing for all KV
• Edit digital assets for ECOM and ADS

Art Direction • Studio Photography • Editing • Edition • Digital • Scenography

PHOTOGRAPHER

@annebaillyphoto