Salomon Gore-Tex®

CLIENT

BRIEF

Create a cross-sport campaign for Salomon's footwear section to promote Salomon Gore-Tex® partnership. This campaign was designed in 3D with a water graphic effect, where the water, pushed away by the shoes at the center featuring the waterproof Gore-Tex membrane, forms a circle.

Deliverables:
• 2 KV
• Multiple digital assets for Salomon website, newsletter, social medias and ads

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard, including photo, 3D design, and set-up proposals
• After client approval, preparation for the shoot by briefing the 3D artist and the photographer
• On shoot, working directly with the photographer to set up the scenes, directing the lighting and angles in line with the established artistic direction
• After the shoot, oversee the 3D stages to achieve the desired result, final edit approval
• Edit digital assets for ECOM and ADS

Art Direction • Studio Photography • 3D • Editing • Edition • Digital

3D ARTIST

PHOTOGRAPHER

@evadedesign

@annebaillyphoto