Elixir Mid GTX

CLIENT

BRIEF

Create a campaign for Salomon's outdoor section to promote the new Elixir Mid GTX, comfortable hiking shoes for long-distance treks. Campaign in collab with influencer Alex Strohl, responsible for photography, casting, and leading the adventure over four days in the Capitol Reef National Park in the U.S.

Deliverables:
• 50 photos
• 2 Product KV, 2 Tech KV and 1 Sport KV
• Retail : Engagement zone and windows

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard, including photo, video and styling
• After client approval, preparation for the shoot by briefing the Alex Strohl and his agent, deciding on outfits
• After the shoot, selecting photos and final edit approval
• Edit all KV
• Produce retail mockups for in-store engagement zone
and window displays

Art Direction • Photography • Edition • Retail

PHOTOGRAPHER

MODELS

@jenhorowitz
@levi.hoch
@alohaz.o.e
@trevor.travis.beyonce

@alexstrohl