Summer Essentials

CLIENT

BRIEF

Create a campaign for the Salomon e-commerce site focusing on Summer Essentials. The goal is to showcase summer outfits that are versatile enough to be worn both in the city and outdoor, targeting a young audience.

Deliverables:
• 50 photos
• Multiple digital assets for Salomon website, newsletter, social medias and ads

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard, including photo, models selection, location choices, and styling
• After client approval, preparation for the shoot by casting models, selecting the photographer, choosing the shoot location, and deciding on outfits
• On shoot, coordinating photo session according to the established AD, check on model poses and stylism
• After the shoot, selecting photos and final edit approval
• Edit digital assets for ECOM and ADS

Art Direction • Photography • Casting • Scouting • Edition • Digital

PHOTOGRAPHER

MODELS

@cheonsa__k
@cathalala
@nacimos_
@lowie.sd

@stv.lecomte