Shortney

CLIENT

BRIEF

Create a campaign for Salomon's Trail section to promote the new Shortney collection, a trail running apparel line in collaboration with multi-champion ultra-trail athlete Courtney Dauwalter.

Deliverables:
• 50 photos
• 30-second film
• 3 10-second “loop” videos
• 1 Product KV

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard, including photo, video, animation, model selection, location choices, and styling
• After client approval, preparation for the shoot by casting models, selecting the photographer, the videographer and the 3D designer, create a storyboard for the film and loops, choosing the shoot location
• Pre-shoot, scouting the location with the photographer and videographer
• On shoot, coordinating video and photo sessions according to the established AD, check on model poses and styling
• After the shoot, selecting photos, overseeing video editing with 3D design and final edit approval
• Edit Product KV

Art Direction • 3D Animation • Photography • Video • Casting • Scouting • Edition

VIDEOGRAPHER

MODEL

@creatur_productions
@la_baze
@clement_fromont

@courtneydauwalter

3D DESIGNER

PHOTOGRAPHER

@boriscoyere

@rom_laurent