
BRANDING
2017
Neo Streaming
BRIEF
As part of a year-end Master's project in the digital course, the goal was to identify a sector in need of new players and launch an innovative brand within it.
RESPONSE
After selecting a specific industry and conducting a full market study, I decided to create Neo, a free online streaming platform offering content aimed at raising awareness and stimulating meaningful debate in the entertainment world.
Neo is purpose-driven streaming that connects a diverse "commuNEOty" through two main sections: a blog and live debates, linking content with context—entertainment moments paired with intellectual exchange. The platform also includes a live chat and precise filters to ensure intuitive, dynamic navigation, all within a dark, gradient-themed interface designed for user comfort.
MY ROLE
As a 2nd year Master's student at Intuit Lab
• Reimagined and designed the full brand identity: logo, visual guidelines, tagline, and manifesto
• Created and designed all the desktop UI/UX interface (5 pages)
• Built and formatted visual presentation materials for oral competitions
Art Direction • Branding • UI/UX • Digital • Photography • Editing
LOGO
COULEURS & TYPOS



