BRANDING

2017

Neo Streaming

BRIEF

As part of a year-end Master's project in the digital course, the goal was to identify a sector in need of new players and launch an innovative brand within it.

RESPONSE

After selecting a specific industry and conducting a full market study, I decided to create Neo, a free online streaming platform offering content aimed at raising awareness and stimulating meaningful debate in the entertainment world.

Neo is purpose-driven streaming that connects a diverse "commuNEOty" through two main sections: a blog and live debates, linking content with context—entertainment moments paired with intellectual exchange. The platform also includes a live chat and precise filters to ensure intuitive, dynamic navigation, all within a dark, gradient-themed interface designed for user comfort.

MY ROLE

As a 2nd year Master's student at Intuit Lab
Reimagined and designed the full brand identity: logo, visual guidelines, tagline, and manifesto
• Created and designed all the desktop UI/UX interface (5 pages)
• Built and formatted visual presentation materials for oral competitions

Art Direction • Branding • UI/UX • Digital • Photography • Editing

LOGO

COULEURS & TYPOS

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Ligue des Droits de l'Homme