2018
BRANDING
Ligue des droits de l’Homme
BRIEF
Master’s Graduation Project at Intuit Lab: Select a brand that has lost visibility and develop a communication strategy to restore its image and public awareness.
RESPONSE
I chose the Ligue des Droits de l’Homme (LDH), a public-interest association founded in 1898.
The strategy involved a complete rebranding of its visual identity, alongside the launch of an event-based website to celebrate the organization’s 120th anniversary.
This website highlights, in chronological order, the key battles fought and won by the LDH throughout its history.
MY ROLE
As a 2nd year Master's student at Intuit Lab
• Brand analysis: filmed and edited a street interview video to assess public awareness of the association
• Rebranding: redesigned the logo, created a new visual identity, and produced a brand manifesto video
• Event: developed an event-based website and launched social media activations
Art Direction • Branding • UI/UX • Illustration • Digital • Editing • Photography
Pour que les droits de l'Homme ne soient plus une offre soumise à condition*
Pour que les droits de l'Homme ne soient plus une offre soumise à condition*
01. CHARTE
LOGO
BEFORE
AFTER
COLORS
& TYPOS
ICONS
THE “GUS”
02. COMMUNICATION
GOODIES
POSTERS
03. DIGITAL EVENT
DNA MOVIE
To mark its 120th anniversary, the LDH is launching the interactive website “Une Histoire de Luttes” ("A History of Struggles").
This project offers a journalistic retrospective in the form of interactive timelines, organized around the major themes of the LDH’s mission.
Each key date is paired with a short article, with the full content available on the official LDH website—encouraging traffic and boosting the association’s visibility.
Visitors are invited to explore the organization’s history while customizing their journey through an intuitive and educational user experience.
WEBSITE
SOCIAL MEDIA ACTIVATIONS
Communication campaign using postcard-style visuals to highlight key dates in the LDH’s historical struggles — a format that is easy to share and designed to spotlight individuals involved, either through direct participation or by their connection to these events.
