Reelax

CLIENT

BRIEF

Create a campaign for Salomon’s Ecom section to promote the Reelax collection, a line of recovery shoes available in various styles and colors, designed for pre/post-run use.

Deliverables:
• 8 KV
• 1 Product KV
• Multiple digital assets for Salomon website, newsletter, social medias and ads

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard including photo and set up proposal
• After client approval, preparation for the shoot by briefing the photographer, ordering equipment, and conducting photo tests
• Pre-shoot, setting-up the scene on set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction
• After the shoot, selecting photos and handling editing for all KV
• Edit Product KV and digital assets for ECOM and ADS

Art Direction • Studio Photography • Editing • Edition

PHOTOGRAPHER

@annebaillyphoto