STUDIO SHOOTING

2024

XA Pro
3D V9

CLIENT

BRIEF

Create a campaign for Salomon's Ecom section to promote the new colorways of the XA Pro 3D V9. An iconic hiking and trail running shoe from the brand.

Deliverables:
• 5 KV

MY ROLE

As a freelance Art Director
• Taking customer brief and producing quotation
• Concept proposal through an artistic direction moodboard, including photo and set-up proposals
• After client approval, preparation for the shoot by briefing the photographer, pick up equipment from forest/plant store and conducting photo tests
• Pre-shoot, setting-up the scene on set
• On shoot, working directly with the photographer to set up the different scenes, directing the lighting and angles in line with the established artistic direction
• After the shoot, selecting photos and handling editing for all KV

Art Direction • Studio Photography • Editing • Scenography • Project Management

PHOTOGRAPHER

Suivant
Suivant

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