Warm
Story

CLIENT

BRIEF

Create a campaign for Salomon’s outdoor section to promote Winter Essentials. A Warm Story for this collection that features winter sports apparel designed for extreme cold resistance and excellent insulation.

Deliverables:
• 50 photos
• 3 Sport KV and 4 Tech KV
• Multiple digital assets for Salomon website, newsletter, social medias and ads

MY ROLE

As Art Director for Salomon through Wide agency 
• Concept proposal through an artistic direction moodboard, including photo, video, model selection, location choices, and styling
• After client approval, preparation for the shoot by casting models, selecting the photographer and videographer, choosing the shoot location, and deciding on outfits
• On shoot, coordinating video and photo sessions according to the established AD, check on model poses and styling
• After the shoot, selecting photos and final edit approval
• Edit all KV and digital assets for ECOM and ADS

Art Direction • Photography • Casting • Scouting • Edition

PHOTOGRAPHER

MODELS

@ambrellasj
@jeanverbruggen
@shamsfilmmaker
@ouka.sam

@manonguenot