As Art Director in a work-study program at Ultranoir agency
• Brainstorming with the Creative Director and Art Director to select the personality test experience for each fragrance in the collection, matching each scent to a specific personality type
• Envisioning a unique personality for each fragrance using the samples and drafting the personality profile for each essence
• Conceive and design all the stages of the test, including the questions and the results matrix
• Creating parts of the client presentations
• Copywriting: drafting all the texts for the experience in both French and English
• Developing the promotional campaign for social media: Instagram/Facebook stories and posts
• Creating the showreel